Resume

  • I am an experienced writer and creative strategist—with an expertise in healthcare and supply chain—whose strength is working efficiently and thoughtfully to transform complex ideas into far-reaching, omni-channel content by cutting through the jargon to create a simple, clear, and impactful narrative.

    I have proven marketing strategy experience, exceptional writing and editorial skills, and I have managed writers and art directors in the creation of integrated campaigns, business development initiatives, and a variety of corporate, trade, and educational publications. I believe that content and data can’t work without one another and when used effectively, technology has the power to bring insight and innovation to impact a company's audience in a positive way.

  • PROFESSIONAL

    Writing and content strategy
    Creative and production direction
    Brand strategy   
    Management of cross-functional teams       
    Account and project management  
    Business development       

    CONTENT DEVELOPMENT

    Content creation and marketing across various channels
    Short form: blog posts, video scripts, email, digital ads
    Long form: white papers, case studies, newsletters       
    PowerPoint, RFPs, presentations      
    SEO implementation through SEMRush, etc.

    SOFTWARE & TECHNOLOGY

    Microsoft Office Suite, PowerPoint, Planner, Sharepoint   
    Adobe Creative Suite and Adobe InCopy    
    WordPress and content platforms   
    Workflow solutions: Workfront, Airtable, Slack, Asana, Trello, etc.  
    UX and design collaboration tools such as Figma, LucidChart, Miro

  • Adaptable and flexible
    Collaborative and reliable
    Creative and energetic
    Inclusive and forward thinking

  • Content and brand strategist, Medline. Northfield, Il, 2022 – Present

    I am currently serving as the content strategist for our enterprise brand, where I oversee all the core branding and content initiatives, primarily related to our acute and IDN segments within the healthcare industry, with special attention to our supply chain solutions. We typically run three to four integrated marketing campaigns per year focused on equity awareness, RFP, onboarding, and customer retention. I am also the editorial director of our trade magazine: SCO Magazine for trends and insights in supply chain optimization.

    Senior content writer, Medline. Northfield, Il, 2020 – 2021

    Upon joining in March 2020, at the beginning of the pandemic, I developed our COVID Resource Center domain and wrote all of the content for that section of the Medline website, along with developing strategy and content for several enterprise landing pages, videos, and advertising tactics. Along with our digital and content teams, we developed an insights & strategies section of the website where all our thought leadership from supply chain to clinical content resides.

    Senior copywriter, Vistex. Hoffman Estates, Il, 2019 – 2020

    Writing and content strategy for B2B content across 16 different verticals for four distinct enterprise software solutions suites. Formats include eBooks, case studies, video scripts, infographics, feature sheets, blog posts, landing page copy, press releases, etc.

    Content strategy consultant, Capulin Creative. Remote, 2018 – 2022

    Oversaw copywriting and content strategy for Capulin Creative (a creative + digital agency) and its roster of clients, such as SALT Health, Security Bank and Trust and others, including site content strategy and writing, social media, digital marketing, print collateral, branding, and other creative projects.

    Freelance consultant.Chicago, 2010 – 2018

    Provided content development, editing, project management, and design for freelance clients, including

    • Quad: project managed content permissions on the McGraw-Hill Education account, and developed email, video script, newsletter, marketing, and product content for a B2B office product client

    • Interactive Works: produced and adapted content for e-learning products of educational publishers (including proprietary online platforms and e-books)

    • ZweigWhite, a B2B media/consulting firm for the AEC industry: magazine layout, media kits, marketing, conference/trade show event materials, branding, and sales collateral

    • Various retail, professional, consulting, and writing clients: copyediting for manuscripts, corporate branding and logo design, site architecture, content development, business plans, newsletters, marketing, and catalog writing.

    Director of creative and production, ZweigWhite/Stagnito Media. Chicago, 2004 – 2009

    Directed the design and production for ZweigWhite's (a B2B consulting/media company for the AEC (architecture/engineering/ construction industry) suite of trade magazines and related marketing initiatives, including various conference and consulting brochures, white papers, sales promotions and media kits, logo design and other branding, online training and webinars — from conception to delivery.

    Titles included our flagship publications of CE News and Structural Engineering (with a combined circulation of 80,000+), as well as bi-monthly or quarterly magazines.

    • Managed a team of art directors, a marketing manager, and an ad coordinator

    • Implemented and managed a production workflow and editorial calendar with a team of publishers, ad sales, editors, and art directors, ensuring clear procedures for content review and approvals

    • Served as the liaison with vendors on list management, electronic initiatives, print buying, prepress, and press checks; and oversaw departmental budgets, contract negotiations, estimating, and invoicing

    Creative director, writer, account manager, Quebecor World/Que-net Media (now Quad). Schaumburg, IL, 1999 – 2004

    Served in these various roles during my tenure: writer/project manager, Account Manager, and co-Creative Director over Copy/Editorial. Clients (both B2B and B2C) included Boise Office/Office Max, AVENT America, now Philips AVENT, Traveler's Insurance, Ace Hardware, Lighting for the Home, and Motivation Excellence.

    • Directed multiple creative accounts and projects — catalogs, books, content development, direct mail pieces, trade shows, photography, print advertising, and corporate branding

    • Provided marketing strategy, writing, and creative direction to project teams for external clients and internal marketing; writing creative briefs, catalog copy, marketing and ad copy, and digital content

    • As an account manager, implemented project schedules, created estimates, and maintained  budget directives and departmental forecasts

    • Cultivated new business, writing business plans, RFPs, PowerPoint decks, and case studies, along with planning and giving new business pitches and creative presentations

    Composition and world literature instructor, ESL tutor, University of Arkansas. Fayetteville, AR, 1994-98

    • Taught and developed curriculum for undergraduate composi­tion and world literature courses

    • Instructed undergraduate and graduate students in academic, technical and business writing; online research; and library/database references

    • Conducted ESL sessions for students

  • MA, Comparative Literature, University of Arkansas.Fayetteville, AR, 1997

    • Also accepted as a Ph.D Candidate in Comparative Literature and Middle East Studies where I completed coursework before leaving to pursue career.

    • Presented a paper at the 1997 American Comparative Literature Association Annual Meeting in Puerto Vallarta, Mexico: "Harem Years: A Contradiction in Cultural Terms"