It starts with an eBook. Working with a great SME to determine content that will engage and concepting with a designer to get the visuals just right. From there, the process of repurposing content across channels can begin.

Once I have the content story line developed, I can repurpose the content as a blog post, infographic, brochure or other. In this case, we developed an infographic that was socialized to our customers.

As we began to socialize and market the eBook, infographic, blog or other tools (once creative was complete and a plan was in place), we used assets to create a teaser video. In this case it was used on LinkedIn, etc., as well as on the gated eBook page.