Content designer and strategist based in Chicago.
“Content is the atomic particle of all marketing.”
— Rebecca Lieb
Intro and work
Well versed in content strategy, content design, writing and creative direction, I started my career in Chicago as a book editor for a small educational publisher. Soon after, I moved on to agency work, where I wore several hats over the years as writer, account manager, and creative director. I also served as a production and creative director for architectural and engineering trade magazines—art directing the flagship magazine, Civil Engineering News. After consulting while my kids were young, I returned full-time to writing B2B content and thought leadership on the client side. And more recently, I have taken strategic roles in both B2B and B2C content and brand marketing, specifically in the areas of healthcare and supply chain/logistics.
See some of my most recent projects:
Profile
I am an experienced writer, account manager, and creative strategist whose strength is working efficiently and thoughtfully to transform complex ideas into far-reaching, omni-channel content by cutting through the jargon to create a simple, clear, and impactful narrative. I have proven marketing strategy experience, exceptional writing and editorial skills, and I have managed writers and art directors in the creation of integrated campaigns, business development initiatives, and a variety of corporate, trade, and educational publications. I believe that content and data can’t work without one another and when used effectively, technology has the power to bring insight and innovation to impact a company's audience in a positive way.
Skills
Professional
Creative and production direction
Brand strategy
Management of cross-functional teams
Business development
Project management
Content Development
Content design, creation and marketing across various channels
Short form: blog posts, video scripts, email, digital ads, social media
Long form: white papers, case studies, newsletters, ebooks, articles
PowerPoint, RFPs, presentations
Software and Technology
Microsoft Office Suite, PowerPoint, Planner, Sharepoint
Adobe Creative Suite and Adobe InCopy
CMS platforms: Wordpress and Sitecore
AI software: ChatGPT, CoPilot, and Claude (Anthropic)
SEO and analytics: SEMRush, Brightedge, Amplitude, and GA4
Workflow solutions: Workfront, Airtable, Slack, Asana, Trello, etc.
UX and design collaboration tools such as Figma, LucidChart, Miro
Strengths
Advisor: Practical, inclusive, and concrete thinker who reacts enthusiastically to solving challenges
Connector: Craves uniting people and ideas
Creator: Endeavors to make sense of the world by pulling it apart and striving to see a better way forward