Content and creative strategist based in Chicago.
“Content is the atomic particle of all marketing.”
— Rebecca Lieb
Intro and work
Well versed in content strategy, writing and creative direction, I started my career in Chicago as a book editor for a small educational publisher. Soon after, I moved on to agency work, where I wore several hats over the years as writer, account manager, and creative director. I also served as a production and creative director for architectural and engineering trade magazines—art directing the flagship magazine, Civil Engineering News. After consulting while my kids were young, I returned full-time to writing B2B content and thought leadership on the client side. And more recently, I have taken strategic roles in content and brand marketing, specifically in the areas of healthcare and supply chain.
See some of my most recent projects:
Profile
I am an experienced writer, account manager, and creative strategist whose strength is working efficiently and thoughtfully to transform complex ideas into far-reaching, omni-channel content by cutting through the jargon to create a simple, clear, and impactful narrative. I have proven marketing strategy experience, exceptional writing and editorial skills, and I have managed writers and art directors in the creation of integrated campaigns, business development initiatives, and a variety of corporate, trade, and educational publications. I believe that content and data can’t work without one another and when used effectively, technology has the power to bring insight and innovation to impact a company's audience in a positive way.
Skills
Professional
Creative and production direction
Brand strategy
Management of cross-functional teams
Business development
Project management
Content Development
Content creation and marketing across various channels
Short form: blog posts, video scripts, email, digital ads
Long form: white papers, case studies, newsletters
PowerPoint, RFPs, presentations
SEO implementation through SEMRush, etc.
Software and Technology
Microsoft Office Suite, PowerPoint, Planner, Sharepoint
Adobe Creative Suite and Adobe InCopy
WordPress and content platforms
Workflow solutions: Workfront, Airtable, Slack, Asana, Trello, etc.
UX and design collaboration tools such as Figma, LucidChart, Miro
Strengths
Adaptable and flexible
Collaborative and reliable
Creative and energetic
Inclusive and forward thinking
Work Experience
Content and brand strategist, Medline.
Northfield, Il, 2022 – Present
I am currently serving as the content strategist for our enterprise brand, where I oversee all the core branding and content initiatives, primarily related to our acute and IDN segments within the healthcare industry, with special attention to our supply chain solutions. We typically run three to four integrated marcampaigns per year focused on equity awareness, RFP, onboarding, and customer retention. I am also the editorial director of our trade magazine: SCO Magazine for trends and insights in supply chain optimization.
Senior Copywriter, Medline.
Northfield, Il, 2020 – 2021
I developed our COVID Resource Center domain and wrote all of the content for that section of the Medline website, along with developing strategy and content for several enterprise landing pages, videos, and advertising tactics. Along with our digital and content teams, we developed an Insights & strategies section of the website where all our through leadership from supply chain to clinical content resides.
Senior Copywriter, Vistex.
Hoffman Estates, Il, 2019 – 2020
Writing and content strategy for B2B content across 16 different verticals for four distinct enterprise software solutions suites. Formats include eBooks, case studies, video scripts, infographics, feature sheets, blog posts, landing page copy, press releases, etc.
Content strategy consultant, Capulin Creative.
Remote, 2019 – 2022
Provided copywriting and content strategy for Capulin Creative (a creative + digital agency) and its roster of clients, such as SALT Health, Security Bank and Trust and others, including site content strategy and writing, social media, digital marketing, print collateral, branding, and other creative projects.
Freelance consultant.
Chicago, 2010 – 2018
Provide content development, editing, project management, and design for freelance clients, including
Quad: project managed content permissions on the McGraw-Hill Education account, and developed email, video script, newsletter, marketing, and product content for a B2B office product client
Interactive Works: produced and adapted content for e-learning products of educational publishers (including proprietary online platforms and e-books)
ZweigWhite, a B2B media/consulting firm for the AEC industry: magazine layout, media kits, marketing, conference/trade show event materials, branding, and sales collateral
Various retail, professional, consulting, and writing clients: copyediting for manuscripts, corporate branding and logo design, site architecture, content development, business plans, newsletters, marketing, and catalog writing.
Director of Creative and Production, ZweigWhite/Stagnito Media.
Chicago, 2004 – 2009
Directed the design and production for ZweigWhite's (a B2B consulting/media company for the AEC (architecture/engineering/ construction industry) suite of trade magazines and related marketing initiatives, including various conference and consulting brochures, white papers, sales promotions and media kits, logo design and other branding, online training and webinars — from conception to delivery
Titles included our flagship publications of CE News and Structural Engineering (with a combined circulation of 80,000+), as well as bi-monthly or quarterly magazines - Bridges, Lift Applications and Equipment, and Rebuilding America's Infrastructure
Managed a team of art directors, a marketing manager, and an ad coordinator
Implemented and managed a production workflow and editorial calendar with a team of publishers, ad sales, editors, and art directors, ensuring clear procedures for content review and approvals
Served as the liaison with vendors on list management, electronic initiatives, print buying, prepress, and press checks; and oversaw departmental budgets, contract negotiations, estimating, and invoicing
Creative Director, Writer, Account Manager, Quebecor World/Que-net Media (now Quad).
Schaumburg, IL, 1999 – 2004
Served in these various roles during my tenure: writer/project manager, Account Manager, and co-Creative Director over Copy/Editorial. Clients (both B2B and B2C) included Boise Office/Office Max, AVENT America, now Philips AVENT, Traveler's Insurance, Ace Hardware, Lighting for the Home, and Motivation Excellence.
Directed multiple creative accounts and projects — catalogs, books, content development, direct mail pieces, trade shows, photography, print advertising, and corporate branding
Provided marketing strategy, writing, and creative direction to project teams for external clients and internal marketing; writing creative briefs, catalog copy, marketing and ad copy, and digital content
As an account manager, implemented project schedules, created estimates, and maintained budget directives and departmental forecasts
Cultivated new business, writing business plans, RFPs, PowerPoint decks, and case studies, along with planning and giving new business pitches and creative presentations
Composition and World Literature Instructor, ESL tutor, University of Arkansas.
Fayetteville, AR, 1994-98
Taught and developed curriculum for undergraduate composition and world literature courses
Instructed undergraduate and graduate students in academic, technical and business writing; online research; and library/database references
Conducted ESL sessions for students
Education
MA, Comparative Literature, University of Arkansas.
Fayetteville, AR, 1997
Also accepted as a Ph.D Candidate in Comparative Literature and Middle East Studies where I completed coursework before leaving to pursue career.
Presented a paper at the 1997 American Comparative Literature Association Annual Meeting in Puerto Vallarta, Mexico: "Harem Years: A Contradiction in Cultural Terms"